"Portico’s campaign was simple; to align three separate brands under one name. This was an orderly and thorough campaign that was well researched and carefully executed. Brand values, strategy and concept were all decided at the outset and the name, design and proposition soon followed. Over 1000 points of information were gathered through a variety of sources from staff interviews to landlord surveys and team brainstorming sessions. Through the research they identified their brand values which informed every element of the brand. Alongside the rebrand, they also saw an opportunity to further develop the services and reposition these as unique packages: Essential, Comprehensive and Concierge. New creative was commissioned and rolled out across all branches, collateral and online, and they have a fleet of newly branded cars. The campaign was measured internally and externally. Internally, a representative from every branch participated in the entire process, and the entire staff was surveyed following a launch event. Externally they conducted bespoke surveys to understand brand awareness, measured market share and assessed customer engagement.".”
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