In what is believed to a UK first for the high-end takeaway market, gourmet burger delivery is set to arrive and the selected high street is Fulham.
The Chosen Bun will offer both delivery and takeaway options, as well as a small sit-in area close to the Broadway in Fulham Road. Fulham-based entrepreneurs Andy Shovel, 25, and Pete Sharman, 27, are behind the venture.
Consumption of the American staple has soared in London and the pair hope to take advantage of the as yet untapped delivery market, which has previously failed to take off because of difficulties retaining the food’s shape, texture and heat.
After more than a year of testing, tasting and research, the pair have come up with packaging they say keeps the product perfect for at least 30 minutes after cooking and, crucially, will withstand bumpy moped rides.
Mr Shovel said: “Everything will stay exactly as it leaves the kitchen. The triple-cooked chips will remain crunchy and the burgers will be as you would expect them to be if you were sitting in a restaurant.”
The pair, who travelled around America in search of the perfect recipe, expect high demand for delivery in an area of London they say is one of the most lucrative in the market because of its large population of ‘busy and affluent’ people. They understand the Fulham branch of Domino’s Pizza is the most profitable of the firm’s stores in Europe.
For more information visit www.chosenbun.com.
“Fulham is an affluent area with busy young professionals who are typically cash rich and time poor,” says Sarah Burgess, manager at the Fulham branch of lettings agent Bushells. “In much the same way that tenants demand the very best from their rental properties, residents in this area also demand high end restaurants so a deliver service such as this should do well here.”