Advertise on Rightmove and Zoopla

And reach thousands of tenants within hours

for 7 days

Rightmove

Rightmove is the UK's largest portal with access to hundreds of thousands of tenants.

Rightmove is the most popular choice amongst estate agents with an estimated 99% of estate agents listing their properties here.

Unlike the other portals, Rightmove requires you to prove ownership, so please have this handy when you start the advertising process.

List Your Property £1

£1 for 7 days

Once you've uploaded your photos, we'll get your property featured on the Portals within a few hours.

£1 buys you 7 days on all of these portals. That's normally enough time to find your perfect tenant.

But if you need more time you can buy another 14 days for £19, and do this as many times as you need.

I found a tenant through Portico Direct in 7 days.

Sophie D, Liverpool
Landlord

OnTheMarket

OnTheMarket is the newest entrant to portal market. It prides itself on having the most up to date stock, and in some locations has overtaken Zoopla in terms of the number of applicants it provides.

Portico Website

Portico Direct properties are listed on our main website, alongside our full service properties that are listed by our London offices.

But rather than using our branch network to do the viewings, we'll connect enquiries directly with private landlords, to organise viewings directly.

Zoopla

Zoopla has long battled Rightmove for the top spot. Like Rightmove, Zoopla lists properties nationally.

Alongside its sister website, Primelocation, it attracts 55 million homehunters per month.

Top Tips for Advertising

Take amazing photos

The single most important feature of a property listing on Rightmove or Zoopla is the quality of the photos. In our London based branches, we use professional photos for every single property we advertise, because prospective tenants are naturally drawn towards the best looking properties. So if you aren't planning to use a professional photographer, you should take extra care to get the best possible photos. Make sure the rooms are as light as possible, make sure the property is clear of any personal possessions and take photos from several angles - discarding the ones that are less good.
Take lots of photos

Once you've set your room up for the perfect shot, don't stop there. We find that properties with 8 – 10 photos attract the most applicants. You'll definitely need a shot of the kitchen, but probably not one of the bathroom unless it is amazing. If you haven't got enough photos – its completely fine to take more than one shot of the same room from different angles. Once you've got your set of perfect shots, use the best shot of all as your main image in the advert. Be careful not to use an exterior shot for this – a well styled living room will normally attract most interest on Rightmove and Zoopla.
Don't overprice

Lettings properties can sometimes be difficult to price, but overpricing will kill off your applicant interest really quickly. When you first put your lettings property on the market, you'll get more than half of all of your interest in the first few days. This is because Rightmove and Zoopla send out email alerts to people that have registered for similar properties as soon as your advert goes live. So if you've overcooked it on price, you'll struggle to regain momentum in the process, and may end up taking a large discount to your asking price. Although it only costs £1 to advertise a property on Rightmove or Zoopla using Portico Direct, your first chance is your best chance. Use our Instant Valuation tool to check your price before you list your property.
Use our automated description maker

We've distilled the dark art of writing property descriptions into a set of easy to answer multiple choice questions, which when completed, generate a beautifully written property description that will bring in applicants from far and wide. We do a lot of "generous this" and "boasting that". It is estate agent speak, but it totally works. And although we've solved the problem of how to list on Rightmove and Zoopla, your listing will still appear next to those written by people that do it every day. If you are a talented writer and can't bear the industry jargon, going free-style and writing your own property description is still possible, but if you edit the description, we have to check the description manually which slows things down.