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How Long Does It Take To Sell A London Home?

August 10, 2017

Everybody wants a quick and easy property sale. Unfortunately, the time is takes to sell a home can vary greatly depending on how you sell it and who you sell it to.

According to Rightmove data for this year, the average time it takes to sell in London is eight a half weeks or 60 days.  

Here, we’ll reveal a few tricks of the trade to ensure you home sells quickly, for the best possible price. We’ll also disclose some recent case studies of buyers who have just sold their London pads, including how long it took them to do so.

How Long Does It Take To Sell A London Home?

1. Get An Accurate Valuation!

It’s no secret that an overpriced home takes longer to sell, and it might eventually sell for less than market value.

Instant ValuationThe first step to selling your house quickly therefore is to get an accurate property valuation. Every single one of our Portico Sales Managers knows their area inside out, and will be able to give an honest, reliable valuation in just 15 minutes.

Give us a call on 0207 099 4000 if you’d like one of our Managers to come over and tell you how much your property worth.

Alternatively, our online Instant Valuation is a great tool to use if you fancy getting a quick, estimate of your property’s value, even if you have no intention of selling. Simply type in your postcode and you’ll get a figure within 60 seconds!

Case Study 1: Ilford, 4 bedrooms, 2 bathroomsProperty For Sale Ilford

Address: St. Albans Road, Seven Kings, IG3

Price achieved: £525,000 (100%)

Time on market: 5 weeks or 35 days

What went well? “We were already in talks with buyers who were interested in purchasing property in the area, who jumped at the opportunity to make an offer when this house came to market. We priced the property fairly so that both the buyer and seller couldn’t refuse!” Ken Jadeja, Sales Consultant, Ilford.

Who’s buying in the area? “We have a mix of investors and families currently looking to buy property in Ilford. Investors - keen to benefit from capital growth spurred by regeneration as a result of Crossrail - are looking to secure flat conversions with good leases, whereas families who are drawn to the area’s fantastic value-for-money property, good transport links and improving high street are searching for larger 3 or 4 bedroom houses.” Ken Jadeja, Sales Consultant, Ilford.

View properties for sale in Ilford.

2. Home Staging Sells

If you want to sell your home quickly for the best possible price, you need to present it so that it generates as much interest as possible.

At Portico, we don't just advertise your property. We'll actively help you stage it so that buyers can really envisage themselves living there.

So for example, on our 2% Concierge package, we’ll ask one of our experienced Interior Stylists to stage your home before we take the professional photos. They will ensure your home is looking amazing, adding stylish furniture and soft furnishings that will seriously impress potential buyers. What’s most impressive, though, is the amount of money home staging can add to the sale price. Research shows it can add up to 10% in value, potentially making you tens of thousands of pounds. In other words, it'll cover the 2% fee and then some!

It goes without saying that the quality of photos on your property's listing will also make a huge difference to the number of viewings you secure. We use an award-winning property photographer who will make sure to capture your home in its best light.

See the difference home staging makes in the video below!

Case Study 2: Middlesex, 3 bedrooms, 2 bathrooms

Address: Craneswater Park, Southall, UB2

Price achieved: £651,000 (109% or £56,000 over asking price)

Time on market: 8 weeks or 56 days

What went well? “The owner decided to take our 2% Concierge package as the home needed a stylist’s touch to bring it up to date with modern furniture for the photographs. Our Interior Stylists did a great job and we secured 33 viewings and 21 offers in a short time frame.” Lucy Adamson, Sales Manager, Bloomsbury.

3. A Fresh Lick Of Paint

Before you go to market, it’s a good idea to ensure that your home is in tip top condition.

As part of our Concierge package, we offer two days of complimentary handyman services to be used for whatever you would like before the property is put on the market. Our friendly in-house tradesmen will help you spruce up the property, whether you want the bedroom re-painting, the bathroom re-grouting, or just have lots of small cosmetic jobs you need doing.

Portico Handyman Offer: 250 + VAT day rate!

Case Study 3: Highbury, 2 bedrooms, 1 bathroom

Address: Sotheby Road, Highbury, N5

Price achieved: £580,000 (97% of asking price)

Time on market: Less than 10 days

What went well? “From the moment we began marketing the property we started lining up viewings. One buyer who we’d had on our books for a while saw the property, loved it, and made a very good offer. We immediately called the vendor who was extremely happy and accepted without hesitation.”  Charlotte Bailey, Senior Sales Consultant, Highbury.

Who’s buying in the area? Mainly first-time buyers looking for a one or two bedroom starter home.

View properties for sale in Highbury.

Make Money Until Your Home Sells Airbnb Valuation

If you are selling a home you’re not living in, Airbnb is a fantastic way to make money until it’s sold or let. Short-term rentals mean maximum income and total flexibility, so your home can earn while you’re not there!

We offer a hassle-free Airbnb management service, looking after the whole process from setting up your property listing, organising professional cleaning and hotel quality linens, arranging 24hr check-in, handling guest bookings and communication, and dealing with all property maintenance.

What’s more, if your property is unfurnished, it doesn’t matter! Our premium Airbnb management service includes the option of Interior Styling, so we can kit out your property from top to bottom with furniture and soft furnishings to really maximise its appeal to potential Airbnb guests. We can also install and set up Wi-Fi if you need us to.

Click here to discover the Airbnb value of your property - or give us a call on 0207 999 4000 if you’d like to find out more.

Case Study 4: Highams Park, 3 bedrooms, 1 bathroom

Address: The Avenue, Highams Park, E4

Price achieved: £540,000 (98% of asking price)

Time on market: 7 weeks or 54 days

What went well? “The owners came to us as their property had been on the market with another agent for a while without much success. Bungalows can be more difficult to sell than flats or houses, so we made a real push on the marketing, promoting the home through email marketing, on our website and through social media. The viewings started pouring in and the owners were extremely happy to receive a good offer.” Chelsea Hersom, Senior Sales Consultant, Woodford Office.

“We were so pleased with the service we received from Portico. The team managed to get lots of viewings booked in very quickly, and they were ever so friendly, keeping us up to date at all times. We hardly had to speak to our solicitor - they did everything!” Mrs Olivo, Property Owner.

If you're thinking of selling your London home, get in touch on 0207 099 4000 to find out how we can help.

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Elizabeth Morris Cooke
10 August 2017
Point 3 would have more impact with some before pictures. It would be good to see how a typical home can be improved by a Fresh Lick of Paint. Some vendors cant visualise the impact of a freshen up - photos would have shown this.
Emma Williams
11 August 2017
Hi Elizabeth. Yes very good point, I will try and find some pictures and add them into the article!

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