Portico: Philosophy

WE’RE APPROACHABLE

We’re family run and we hand pick our teams.

We look for employees who have a naturally consultative interpersonal approach, and who take the time to listen.

We don’t hire anyone who gives us the hard sell – it’s not an approach we like – and we don’t think it is a technique that is effective when marketing property.

WE'RE INSIGHTFUL

Every member of our team is either a graduate or has an appropriate industry qualification. That means that when we offer advice, it is well considered.

As an organisation, we are unusually data driven.

There aren’t many estate agents who monitor the market it the way that we do, and we use this information to make sure our landlords and vendors make the best possible decisions about the way that we present and market their property.

WE'RE IN IT FOR THE LONG-TERM

We can trace our history back to 1818 when it began life as Edmund Cude.

In nearly two centuries, it is fair to say that a great deal has changed. London has changed beyond recognition, legislation changes every few years and digital marketing might well have been incomprehensible to our Victorian forebears.

But what hasn’t changed is that our focus on the long-term best interests of our vendors and landlords. So for example, we have a rigorous tenant screening process that means won’t recommend a tenant unless we are convinced they will look after the property and pay their rent on time.

But it is important to treat tenants fairly too, not just because that is ethical, but also because it makes good business sense. Over time tenants become purchasers, purchasers become vendors, and vendors become landlords.

We’re very proud that our oldest landlord is over 100 years old and has been a client for decades.

Get an Instant Valuation Now

We already know how much your rental property is worth. Type your postcode to find out and get an online valuation within 60 seconds.

Get an Instant Valuation

Portico Places

Special offers from independent local businesses

Find Out More

From Our Blog

Our News

SPEED DANCING AT THE ACADEMY DANCE STUDIO
31 Jan 19

Move over Speed Dating, say hello to SPEED DANCING!!!

This valentines weekend why not create a spark through the art form of Dance. A unique and fun way of meeting new people hosted by our favourite North London Music Academy.

For the first hour, you ...

Our News

Portico NLA London Landlord Seminar
21 Nov 18

The most talked about London Landlord Seminar is back on the 21st November 2018!

This year there is a stellar line-up hosted by Richard Blanco, NLA London Representative.

Mark Lawrinson, Portico Regional Director, will give an update on the rental and ...

Our News

Portico & NLA Seminar Presentation Slides
28 Nov 17

Didn't manage to get a ticket to the Portico & NLA Seminar 2017? Well fear not, as we’ve compiled all the presentations given by each of speakers on the night.

From a PRA mortgage update and analysis, to a housing market forecast and an insightful...