We all knew it was coming but local residents and estate agents are delighted that West Hampstead has now got its own Waitrose.
A local Waitrose is a sign of an area’s increased affluence, so it was only a matter of time before one came to town.
Jane Brown, chair of the West Hampstead Women’s Centre, was chosen to unveil the new supermarket in West End Lane.
The women’s centre will be one of three local causes - alongside the C4WS Homeless Project and the West Hampstead Community Centre - chosen to benefit from the Waitrose Community Matters scheme.
Ms Brown said: “It’s fantastic to be nominated to be part of the Community Matters scheme.
“The money raised by Waitrose will help the centre provide a wide variety of services to empower women, prevent isolation and bring women together in a safe and supportive space.”
Nicky Clifford-Goss, store manager at Waitrose West Hampstead, added: “We hope that our new Little Waitrose will offer customers in the area a broader and more convenient shopping offer and we look forward to becoming part of the local community.”
Waitrose is continuing to expand its reach within the capital.
There is research that says having a Waitrose nearby gives a significant boost to property prices,” this makes West Hampstead even more desirable to investors.